Matt is a strategic thinker, which is imbued in everything 72andSunny produces. Matt joined 72andSunny in 2008 from Deutsch/LA where he was Executive Planning Director guiding clients including Saturn, Playstation, DirecTv, and United Healthcare. Prior to jumping into the advertising world, Matt was President of the Retail Division of Justice Telecom, an international telcom named the #1 Fastest Growing Company in America by Inc. Magazine in 1999. He graduated from Brown in 1993 with a degree in Literature. When not in the office or on the road, Matt can be found surfing or hanging out in Venice with his wife and two kids.
Originally from the UK, John has led Automotive Marketing teams in Europe, Asia and North America, for a variety of volume, premium, and niche Brands. He is currently responsible for Global Communications and Brand Integration at Mazda. He is based in Southern California, but reports to Global Headquarters in Hiroshima, Japan.
Prior to this assignment, he led Mazda’s US Marketing efforts, working with the WPP Group to conceive “The Garage – Team Mazda”, established in 2010 to handle the North American Communications business across all channels, focusing hard on the challenges of digital engagement.
He joined Mazda in 2003 as Director, Marketing Communications for Mazda Motor Europe, based in Germany, and was subsequently promoted to lead the Global Brand Management team at World Headquarters in Japan.
His prior career included time with Ford of Europe, and Jaguar / PAG, in a variety of Field Management, Sales Operations, Marketing and Strategy roles giving him first hand involvement in most of the world’s key automotive markets.
Patrick Albano has led sales and marketing for some of the world’s largest and most innovative media companies. He is currently vice president of Social, Mobile, and Innovation Sales at Yahoo!, leading a team responsible for working with marketers to deliver solutions across Yahoo!’s most innovative first-to-market products.
He previously was vice president of global sales at Citizen Sports, a social sports startup that focused on Facebook and smartphone applications and that Yahoo! acquired in April 2010. At Citizen Sports, Albano’s team helped define the social-marketing landscape, selling some of the first large-scale, sharable brand integrations within Facebook and iPhone platforms.
Prior to Citizen Sports, Albano was the national director of digital sales at Sports Illustrated, focusing the sales team on digital revenue growth, leveraging SI’s Internet, mobile, social, VOD, and emerging platforms. Under his leadership, the sales team was ranked the #1 sales organization in the online news and sports category by clients and agencies in the Jack Myers annual survey of Internet professionals.
An industry veteran since the late ‘90s, Albano also has held digital sales leadership positions with About.com, InfoUSA.com, and Medsite.com.
Prior to my current role at Ansible, I worked at Epicurious.com and saw the unveiling of a mobile program truly ahead of its time, Epi-to-Go. Even though it was very early on, I’ll never forget that moment when I saw Epi-to-Go come to life almost 10 years ago on my Motorola Razr, in an instant I knew that I was hooked on mobile and haven’t looked back since.
I truly believe in the opportunities mobile has to offer advertisers and the meaningful experiences it provides to their consumers. At Ansible I get the opportunity to help my clients realize the potential of mobile for their businesses and ultimately achieve their goals. Working with the leading strategic and creative minds in the industry provides me the
Opportunity to produce cutting edge and industry-leading work, many of which have won prestigious awards including the Cannes Lion, iAB Mixx, Digiday, OMMA, Intel Marketing Innovation, and FWA. I’ve produced everything from IPG’s first iPhone Application for Timberland to HTML5 mobile media experiences for Intuit, from managing the mobile and tablet site for Kia to an image recognition sweepstakes campaign for Intel. Along with my role at Ansible, I also serve on the board for Women in Wireless, a non-profit that strives to empower and develop female leaders in mobile & digital media.
Christina Beaumier is Vice President, Global Client Development of Xaxis. As Vice President, Christina is responsible for driving worldwide growth for Xaxis through the development of strategic relationships with agency partners and their clients. Christina is instrumental in the definition and commercialisation of new products for agencies and advertisers that improve the return on digital advertising dollars.
Immediately prior to her current role, Christina worked in a similar capacity as Director, Strategic Engagements of the Media Innovation Group (MIG), a WPP company.
Before Christina worked at the MIG, she was Associate Director at Millward Brown Optimor where she led management consulting teams in developing brand strategies for Fortune 500 companies to improve their financial return on marketing activities. Christina has lived on four continents; including two years in Africa as a Peace Corps volunteer in rural Burkina Faso.
Christina has a Bachelor of Arts in International Relations and Economics from American University and a MBA from Massachusetts Institute of Technology (MIT), Sloan School of Management.
Michael Blank is a Business Development Executive at Creative Artists Agency (CAA), the world’s leading entertainment and sports agency with offices in Los Angeles, New York, London, Nashville, and Beijing. Blank is based in the Los Angeles office, where he helps guide the agency’s mobile initiatives. His responsibilities include sourcing and managing deal opportunities for clients in television, film, fashion, lifestyle, music, and sports, among other areas. Within the Business Development group, Blank also works to create new business opportunities for CAA and its clients in the digital sector.
Previously, Blank was an Investment Associate at Bridgewater Associates in its Research Analytics department, where he helped develop Bridgewater’s understanding of the global economic system and how to convert that understanding into systemized investment strategies. After Bridgewater, Blank worked with some of the world’s top social media influencers, identifying monetization and partnership opportunities. Blank joined CAA in 2010.
Blank graduated with honors from Yale University with a B.A. in Economics.
John Busby leads the Marchex Institute, a research and analytics team that publishes findings on mobile advertising and the growing digital call advertising industry. The Marchex Institute also provides custom research and consulting services for customers on their mobile and call-ready advertising campaigns. Previously, Mr. Busby served as Vice President, Product Engineering.
Prior to joining Marchex in 2003, Mr. Busby held various product and program management roles at InfoSpace’s consumer and wireless divisions and Go2net. He holds a bachelor’s degree from Northwestern University.
Arthur Chan currently oversees all digital marketing for Palisades MediaGroup. Since 2004, Chan has produced award winning campaigns for Relativity Media, Focus Features, The Weinstein Company, Paramount Vantage, New Line Cinema, Lionsgate, Miramax, MGM/UA among many others. These accolades include the W3s, DMACs and the Movie Marking Key Art Awards.
Chan has also earned multiple awards and accolades throughout his career including a Gold Media Lion at Cannes, an Effie, Mediaweek’s Media Plan of the Year and the Media Magazine’s “Best of the Net” and was named one of iMedia’s Top 10 Hottest Digital Marketers in 2011 and a “Rising Stars” in OMMA magazine in 2005. Chan has also been featured and quoted in The Wall Street Journal and Ad Age among other publications.
His background includes serving as a Marketing Director at Sony (Sony Connect), and as an Associate Communications Director at Team One Advertising in Los Angeles, where he was responsible for directing strategy, planning and implementation of digital media on behalf of Lexus, Lexus Dealer Association and Boost Mobile. Since 1996, Chan has also worked with Toyota, Acura and many others on both interactive and traditional media.
Palisades is a full-service media agency based in Los Angeles Ca.
Stephanie Chi is the Mobile Strategy Supervisor for Horizon Media. She currently works to drive education and strategy while managing the planning and buying of mobile media on behalf of the Los Angeles office. Prior to her current role, Stephanie worked within the brand and account group with a focus on digital strategy across Horizon Media’s SEM, digital and social practices. Stephanie comes to Horizon Media from OMD LA where she worked on the Nissan/Infiniti digital team. Stephanie is a graduate of the UCLA Communications program, with a focus on Mass Communications.
Bill is responsible for advertising sales, mobile commerce, and the growth of SessionM’s mobile publisher network. Prior to joining SessionM, Bill was at WildTangent where he managed a global ad sales organization, launched a leading in-game ad platform, and built a network of game publishers and developers reaching over 150 million monthly unique users. Bill has been a pioneer of new advertising models that have fueled award winning campaigns for major global brands like Unilever, P&G, and Levi’s. During his 10 year tenure at WildTangent, Bill also served as General Manager of Advertising Platforms as well as Creative Director. Prior to WildTangent, Bill was Director of West Coast Sales at News Corporation’s News Digital Media (now Fox Interactive Media). He was a charter member of the IAB Games Committee and also serves on the IAB Mobile Committee and the IAB Sales Executive Council. He is a graduate of Georgetown University and lives in Manhattan with his wife and daughter.
Since starting his career Greg has been at the forefront of online and mobile. Greg worked with UK interactive agency pioneers Hyperlink and AKQA, before joining Flytxt, the world’s first mobile-focused agency in 2001. In 2003 he relocated to the Seattle to bring Flytxt to US market, and work with AT&T on the American Idol sponsorship. Gaining retained clients such as AT&T, Target, and HP, Flytxt secured it’s position in the market and was acquired by Buongiorno in 2007. In 2011 Greg relocated to Los Angeles to head up Joule’s West Coast operations and work with Paramount Pictures on their mobile activity.
Gregg Colvin is the senior vice president and digital lead for UM in Los Angeles. In this role, he is responsible for creating dynamic digital strategies and leading, among other companies, every Sony division.
During his career, Gregg has always worked at the nexus of entertainment, media and technology; the foundation of his practice has always been to drive compelling innovation and to deliver positive business outcomes.
Prior to joining UM, Gregg served as the head of business development and business operations for Fox Digital Media (FDM). His work at FDM focused on the distribution of broadband video, multi-platform monetization and the creation strategic partnerships for a network of more than twenty five sites including AmericanIdol.com and FOX.com.
Before that, Gregg served as vice president of business development for entertainment at Fox Interactive Media (FIM). There he was responsible for business development and entertainment related initiatives for properties as diverse as MySpace, IGN and Rotten Tomatoes. At FIM, Gregg led groundbreaking digital and broadcast deals which helped immediately elevate the company profile and have since become industry standard.
Mr. Colvin earned his J.D. from the UCLA School of Law and is also a graduate of the UCLA School of Film and Television.
Paul Cushman is the Vice President of Sales and Business Development at Drawbridge and is responsible for the company’s publisher, partner and monetization strategy.
Paul has led sales and BD teams in the mobile industry for over 10 years, most recently at Yahoo where he was head of sales for all of Yahoo’s phone, tablet and IPTV solutions for the last 5 years.
Prior to joining Yahoo! Paul served in senior positions in 3 mobile start ups in the US, starting in 2001 in text messaging (m-Qube, acquired by Verisign), then visual search (Neven Vision, acquired by Google) and lastly widgets (Mobio, now extinct). Before coming to the US, Paul worked for McCann-Erickson Worldwide for over 10 years in Hong Kong, Saigon and Jakarta. He began his career in London, working in sales promotion.
Paul has a BA in Strategic Marketing from the University of Hertfordshire, England. He lives in Woodside, California with his wife Liz and their 3 children.
Tom joined Saatchi & Saatchi LA (SSLA) as Social Engagement Director in thesummer of 2010, relocating from New York where he had launched Londonbased brand entertainment agency Cake’s (Havas Group) first US office.
Prior to working with SSLA, Tom worked with top UK PR, events and creativeagencies including Red Consultancy, Freud Communications and Cake. Whilewith those agencies he worked at the forefront of the evolution of socialmedia, instilling the medium as the primary route for brands to build lastingrelationships with consumers.
Strongly believing social media has a place in both the digital and real world,Tom works to demystify the concept with the belief that despite new channelsof communication, the standards of human and corporate communicationsremain – answering the question, why would anyone care and what’s in it forthe individual?
At SSLA Tom acts as a leader in the agency’s drive toward digitally centeredthinking. From providing social perspective during development of newprograms to collaborating with the creative and production teams on how tomaximize effectiveness, Tomos ensures Saatchi LA is at the forefront of thedigital age. As a liaison between idea management and the rest of the agency,Tom helps guide and manage traditional and interactive social campaigns tosuccessful completion. He and his team are responsible for developing socialmedia and content strategies that drive growth of Toyota’s social and digitalmedia programs. Previous to Saatchi LA, Tom created digital and real world creativecommunications / social campaigns for Motorola, Sky Broadcasting (NewsCorp Int), Vodafone, Sony and Jack Daniels amongst others. He received hisPost Graduate in Journalism and undergraduate Law Degree from CardiffUniversity, Wales.
Tomos has been featured in Fast Company, Forbes, PSFK, Google Creative Sandboxand is a contributor to The Economist for his industry expertise.
Konrad Feldman co-founded Quantcast with the aim of transforming the consistency and performance of online advertising through science and scalable computing. Quantcast is a digital advertising company specialized in audience measurement and real-time advertising. As the pioneer of direct audience measurement in 2006, Quantcast has today the most in-depth understanding of digital audiences across the web, allowing marketers and publishers to make the smartest choices as they buy and sell the most effective targeted advertising on the market. Today, Quantcast directly measures more than 100 million web destinations, collects well in excess of 500 Billion new data records every month and routinely processes as much as 30 Petabytes of data every day.
Mr. Feldman has 18 years’ experience in applying machine learning to the analysis of massive data sets across a diverse range of industries including banking, insurance, telecommunications, utilities and retail. Prior to Quantcast, Mr. Feldman co-founded the software company Searchspace, which helped the global financial services industry detect terrorist financing and money laundering. Feldman holds a BSc in Computer Science from University College London (UCL) where he subsequently spent three years as a Researcher investigating the use of Artificial Intelligence in the Financial Services industry before founding Searchspace.
Dan Grigorovici, founder and CEO of AdMobius, is a digital marketing expert with 15 years experience leading product, analytics and targeting for digital agencies, online and mobile ad networks. Part of the Quattro Wireless executive team, he continued to lead Analytics, Targeting and Optimization for iAd after its acquisition by Apple. Prior to Quattro, he led the Analytics, Data and Targeting divisions at Rapp/Omnicom, Carat and Digitas, working closelywith Fortune 100 advertisers to provide integrated platform solutions that combine audience targeting granularity and scale. He also led data, analytics and targeting product for Tacoda, the first display behavioral targeting adnetwork, acquired by AOL. Prior to that, he led the analytics team at Fastclick, an online ad network acquired by ValueClick. Dan believes that the current ad experience in mobile is limited and is determined to make it better for everyone. Dan received his B.A. in Philosophy and M.A. in Political Science from University of Bucharest and his Ph.D (ABD) in Communication from Penn State University.
Jonathan Haber is the Chief Innovation officer of OMD, responsible for creative media, technology, emerging media, and all breakthrough initiatives designed to keep clients at the forefront of innovation through technology, marketing and creativity across all platforms. In his role Jon developed and runs the Ignition Factory, a creative catalyst group staffed with talent from a wide variety of marketing disciplines dedicated to thinking new and different. OMD’s Emerging Media, Gaming (Zero Code) and Mobile (Airwave) specialty units were designed by and report to Jon. Jon manages employees in the Ignition Factory and OMD’s specialty units throughout the U.S.
Under Jonathan’s leadership, OMD has seen exceptional growth and innovation in mobile and gaming. Additionally, the Ignition Factory’s unique marketing programs have captured recognition on behalf of its clients, evidenced by winning over 70 awards in its four years of existence. These include a Cannes Lion, multiple Adweek Buzz awards, Creative Media awards and Effies, among others. Some of the notable campaigns include the OMD/Spotify Hackathon, CW Twitter-in-Print, Levi’s/Dockers Shazam It! Superbowl, GE/OMD Incubator, Showtime’s Nurse Jackie on the Kindle and the world’s first Foursquare activated baseball dispensing Billboard.
Prior to joining OMD, Jonathan was Vice President of Innovations at Initiative, where he oversaw all content strategies, emerging technology, traditional media reinvention and cross-platform creative media projects. He has received numerous honors including being named Media All-Star by Mediaweek, Online All-Star by Media Magazine, Min’s 21 Most Intriguing People, and a Next Gen Marketing Exec by Brief Magazine.
Jonathan holds a degree in Psychology and Criminal Justice from The George Washington University. Jon is an avid technophile, an entertainment junkie, and an amateur dog whisperer.
Michael Hayes serves as President, Digital Communications, Worldwide with responsibility for strategy and operational oversight of the agency’s digital practice. Michael also oversees the management and development of key worldwide accounts while continuing to steward the firm’s US operation. Hayes is a member of the agency’s Worldwide Leadership Team and is also responsible for the design and evolution of the firm towards a performance model. Michael’s teams manage digital programs and campaigns on behalf of the agency’s flagship clients including Hyundai Kia, Bayer, Lionsgate, Dr. Pepper Snapple Group, USAA, Intuit Turbotax and Carl’s Jr.
Under Hayes’ leadership, Initiative’s digital discipline has evolved dramatically from a handful of team members to more than 120 practitioners while increasing digital revenue for the agency by nearly 500% and repeatedly distinguishing itself in the process. Hayes has been integrally involved in the agency’s re-invention into a digital force asserting his expertise, passion and commitment to the power of digital media as key elements in the agency’s strategy.
Prior to Initiative, Michael spent nearly two decades as a pioneer in interactive marketing with both blue chip and entrepreneurial companies. He spearheaded the launch of several new businesses in the digital marketplace with the Walt Disney Co., Weightwatchers.com, Mitsubishi Motors, Buy.com and Times Mirror.
A highly respected industry authority, Michael is a member of the American Association of Advertising Agencies (4A’s) Privacy Committee and a frequent speaker at national industry gatherings including OMMA, iMedia and AdTech, as well as trade association events including those held by the Interactive Advertising Bureau (IAB), Direct Marketing Association and the Ad Club.
Michael Hess is a successful digital media executive who has built and managed sales organizations and companies ranging from early-stage digital start ups like WebRep and VideoEgg, to large media brands like Rolling Stone and The New Yorker. Having started his digital career in 1995 by founding and launching one of the first digital sales companies (WebRep), Michael was a front row participant with the evolving business strategies, models and trends which are now the foundation for today’s dynamic digital marketplace. Michael possesses a unique combination of entrepreneurial skills and vision against a 25 year legacy of business management in the media sector. As recently as 2006, Michael helped launch VideoEgg by building its global sales organization and driving growth which led to the evolution into SAY Media, the leading player in the brand engagement digital space. In July, Michael was tapped to launch sales efforts at Velti Media, the new division of Velti, PLC which provides end-to-end media solutions for premium brand marketers on the mobile platform. Michael has spoken at various industry events and conferences throughout the last 2 decades and always blends personal experience with practical business insights in an entertaining and fun way. When not thinking about digital and media business challenges, Michael stays active in Westchester County, NY with his wife, two Vizsla dogs, and assorted sports equipment which may or may not be performing at any given time.
Scott Holmes is co-Founder and President of United Future, based in Culver City, CA. United Future provides compelling digital experiences for a global business environment. Scott is a visionary with broad and deep experience in retail technology and entertainment marketing. Roster of clients include Alaska Airlines, ESPN, Farmers Insurance, Holland America, Jaguar, Microsoft, Sony, T-Mobile and Yokohama Tire.
Scott was recently named, “2012 Mobile Ambassador” by the Mobile Excellence Awards, and active member of the New Media Peer Group for the Academy of Television Arts & Sciences (Emmys.org). He has contributed to several start-ups and board advisor to the non-profit Vitamin Angels.
Drew Ianni founded APPNATION in April 2011 and serves as Event Chairman and CEO. Previously, he served as the Programming Chairman, Senior Global Analyst, Event Master of Ceremonies, and Chairman of North America/Asia/Australasia at Ad:tech Expositions, LLC. He has acquired over 15 years of agency, analyst and management experience in the digital advertising, media and marketing industries. Ianni served as President and CEO of atmosphere.BBDO where he worked with clients such as Cingular Wireless (now AT&T Wireless), Wrigley, General Electric, Visa, Frito Lay, and others and served on the Board of Directors of BBDO North America. Prior to BBDO, he worked as a sell-side equity research analyst (interactive services) at Lazard, Freres & Co. LLC, a prominent boutique investment bank. He found his way to Wall Street from a position at Jupiter Communications (now a unit of Forrester Research) in New York, where he served as an online advertising analyst and then regional research director for the Asia Pacific region. Drew began his interactive career in 1995 as an Account Manager at CKS Partners, a pioneering, Silicon-Valley based interactive agency.
Josh is global CEO of Accuen Media, Omnicom’s Programmatic Media Buying Platform. At Accuen Josh is responsible for planning and executing the strategy for Omnicom’s programmatic media buying business. Prior to Accuen, Josh was SVP of Advertising Products and Global Marketing at Glam Media. Josh joined Glam Media from Yahoo! where he was VP and General Manager of Marketing Technology and was responsible for driving Yahoo!’s advertising technology and publisher network display partnership strategy as well as General Manager of the RightMedia Exchange. Prior to Yahoo!, Jacobs was President of privately held software company X1, and was a senior executive at several early internet media startups including Bigstep.com, which he co-founded. Jacobs began his career as a software engineer, leading the development teams for several award winning consumer products including NetObjects Fusion.
Paran Johar is the CEO and Founder of the Mobile Media Summit, the North American leader in mobile media and advertising conferences. Prior to taking over Mobile Media Summit full time, Johar was Chief Marketing Officer from 2007-2012 at Jumptap, the leading targeted mobile advertising company. As CMO of Jumptap, Johar was responsible for all global marketing strategy and execution including branding, positioning, public relations, social media, content development, website, and events.
Before joining Jumptap, Mr. Johar was MRM’s EVP of Digital Marketing for North America and Managing Director of the Los Angeles office with responsibility for operations in Los Angeles and for all digital marketing in North America including online media, search marketing, and mobile marketing.
Prior to MRM, Mr. Johar was general manager of Tribal DDB, Los Angeles where he oversaw all online media, SEM, and SEO activities. Under his leadership, the Los Angeles office produced record growth and won numerous awards such as Adweek’s Interactive Agency of the Year in 2005.
A seasoned and accomplished marketer and entrepreneur, Mr. Johar has a diverse background in online branding and marketing communication work at leading agencies such as iXL, Poppe Tyson, Bates USA, Saatchi & Saatchi and BBDO Worldwide. His work has spanned a range of media and brands including Universal Pictures, Paramount Pictures, Wells Fargo, Abbott Labs, Microsoft, GM, Toyota, and KFC.
In addition, Mr. Johar produced and conceived iMedia’s first Mobile Boot Camp attracting over 200 major brands and agencies and has spoken at major global conferences including the Association of National Advertisers, iMedia, ad:tech, DMA, Digital Hollywood, Think Mobile, DigiDay Mobile Day, Giga Om’s Mobilize, DPAC, Internet2Go, OMMA Mobile, NAB, MMA NY/LA, Mobile World Congress Barcelona, Asia & Atlanta, MEF Cannes, Always On Digital Summit, Visiongain, CTIA Las Vegas, Emote Stockholm, and Monaco Media Forum.
Michael E. Kassan, Chairman and CEO, is an internationally recognized business strategist operating at the intersection of the media, advertising and entertainment industries. He is the founder of MediaLink LLC, a leading Los Angeles- and New York City-based advisory and business development firm that provides critical counsel and direction on issues of marketing, advertising, media, entertainment and digital technology. MediaLink provides strategic marketing and brand development, implementation roadmaps, technology solutions for media, media sales and revenue generation, business development, organizational planning and competitive analysis to many of the Fortune 100’s biggest global brands.
Previously, Kassan was the President/COO and Vice-Chairman of Initiative Media Worldwide. In 1997, he was named one of the top media executives in America by Advertising Age Magazine. He joined Initiative Media Worldwide in 1994, and helped grow media billings from $1.5 billion to over $10 billion. Prior to Initiative, he was President and COO of International Video Entertainment (Artisan Entertainment).
Kassan is often called upon as a speaker and commentator to share his insights on the media and advertising industries, changes within them, growth, and the places in which tangible opportunities exist for marketers. He is a regular keynote speaker at the world’s major media conferences.
In addition, Kassan has served on the Board of the Hollywood Radio and Television Society, the Commission on California State Government Organization and Economy and the Cultural Affairs Commission – City of Los Angeles and has been Chairman of the State Senate Select Committee on the Entertainment Industry.Kassan is also a strong supporter of community and not-for-profit programs, and currently serves as Chair of the UJA-New York Marketing Communications Committee. He also plays an active role in children’s education and mentoring, having been involved in both the H.E.L.P. Group, a non-profit organization serving children with special needs, and the Big Brothers/Big Sisters program of Los Angeles.
Vik Kathuria is Managing Partner, Mediacom Interaction, responsible for overseeing all digital investments and trading. He works very closely with Group M Digital Investment team as well as WPP’s Corporate Strategy and Development team. Additionally he is responsible for developing business models to uncover value for clients and is actively engaged in new business. He is a 15-year industry veteran with experience in corporate strategy, interactive marketing, strategic partnerships, media and branding.
Before joining Beyond Interaction in 2008 Vik was Senior Vice President, Digital Media for OMD (Omnicom Media Division), where he worked on the Bank of America account and business development.
From 2004-07, he was Senior Vice President, Integrated Marketing for Citigoup’s Global Consumer Group. He was responsible for the development of integrated marketing strategy and execution of a multi-channel customer communications program for a premier loyalty program.
Vik also served as a Senior Partner at Prime Access / RMG Connect, a JWT + Ogilvy One company specializing in direct, loyalty and interactive marketing using online and offline channels.
As Managing Director at Zefer Technologies/Modem Media, Vik oversaw the launch of the Boston-based interactive agency’s New York office. He also served in senior global marketing positions at PepsiCo where he developed and oversaw the implementation of marketing strategies.
Vik started his career in investment banking and trading w Goldman Sachs in London.
Sharper Insights: Strength in fundamentals. Innovation. Creating the mobile road map. All things that Joao believes in while helping grow the mobile strategy for several OMD clients. He believes in developing a true understanding of consumer behavior as the cornerstone in building and managing mobile marketing programs. Joao firmly believes that we are just beginning to see what is possible in mobile. The belief is in staying fluid. Adapting to the ever changing landscape and being certain to treat mobile as a unique medium that can’t simply be thought of as a digital channel. It must be seen as something that can compliment traditional media but more importantly, offers brands a new platform to engage with consumers like never before.
Inspiring Ideas: Joao has been working in digital media since 1998 managing campaigns at independent shops. In 2006, he landed at Mediaedge, where he was responsible for running the digital business for Land Rover and Jaguar in North America. He launched the first mobile campaign for Land Rover in spring of 2007. Over the past three years, he grew the mobile profile on Jaguar and Land Rover to include $5MM in spending. He assisted their app development and even received a nomination for a Global Mobile Marketing Award for the work he did on Land Rover. Since arriving at OMD, Joao has grown the mobile practice to bring experience and expertise to a roster of clients throughout the agency
Sustainable results: Joao has contributed to several iMedia, MMA, DigiDay and OMMA panels and keynotes. He has also been quoted in Adweek, Mediaweek, WSJ and AdAge on the mobile landscape.
Dave Martin is a leading voice in the digital media and marketing space. Since joining Ignited in 2002, Dave has been responsible for strategic program development; media planning; and campaign analysis for brands such as Universal Pictures, NBC, Oxygen, Bravo, Syfy, USA, Activision, Sega, Buena Vista Games, Zico Coconut Water, Pinkberry, Contiki Tours and many more. As a digital evangelist, Dave specializes in the effective use of digital, social and mobile marketing channels at every phase of the conversion funnel.
For over 17 years, Sara has helped clients design digital strategies that cross platforms and cultures, incorporating the latest developments in emerging media to create differentiating advantages for their brands. Currently, at Saatchi & Saatchi, Sara is helping lead key clients’ digital transformation, injecting innovation into the creative work and continuously seeking new user experiences and trends with digital that drive business objectives.
Sara joined Saatchi & Saatchi from OMD, where she was responsible for the digital presence of Nissan in the US and Infiniti in the US and globally, including partnerships with media and technology companies. Prior to OMD, Sara led digital marketing efforts for industry-leading brands from Fortune 500-level companies: Kraft Foods, Sony Consumer Electronics, GlaxoSmithKline, Wyeth Consumer Healthcare, MTV Networks (Nickelodeon, Nick Jr., TVLand/nick@nite,) Cendant (CheapTickets.com, Avis Rent-a-Car) and Darden Restaurants (Olive Garden, Red Lobster,) among others. Her work has been recognized at Cannes, the IAB, OMMA and Effie North America.Sara graduated with high honors from Smith College, where she played varsity soccer, lacrosse and ice hockey.
In 2006 Eric Mugnier joined the founding team of Inside Mobile, whose aim was to provide international brands mobile marketing solutions with a creative edge. By 2010 Inside Mobile had managed to go above and beyond all expectations and in March 2010 part of the company was sold to M&C Saatchi and Inside Mobile was rebranded M&C Saatchi Mobile. Eric Mugnier has a vast marketing experience and has worked at numerous leading global brands over the last 9 years. Eric has worked across all business areas at M&C Saatchi Mobile and has been able to use his extensive knowledge and experience to help drive the business forward, allowing it to become a market leader. In 2011 Eric moved to the US to open the first international office of M&C Saatchi Mobile. Today Eric heads up M&C Saatchi Mobile in Americas, via two offices in New York and Los Angeles.
Dave Ou is a Business Development Executive at Creative Artists Agency (CAA), the world’s leading entertainment and sports agency with offices in Los Angeles, New York, London, Nashville, and Beijing. Ou is based in the Los Angeles office, where he helps guide the agency’s mobile initiatives. He is responsible for sourcing and managing deal opportunities for clients in television, film, fashion, lifestyle, music, and sports, among other areas. Within the Business Development group, Ou also works to create new business opportunities for CAA and its clients in the digital sector.
Previously, Ou was an Associate in the Mergers & Acquisitions department at Electronic Arts (EA), where he focused on mobile and social gaming. Before joining EA, he was an Investment Banking Analyst at Bear, Stearns & Co. and Bank of America Merill Lynch. Ou joined CAA in 2011.
Ou graduated from the University of Southern California with a B.S. in Accounting and Finance.
Mike Owen is Chief Revenue Officer of AdColony with more than 14 years of experience driving revenue for digital divisions of established brands, pure-plays and start-ups. Mike joined AdColony after playing a leadership role in developing the strategy and managing the sales efforts for iAd, Apple’s mobile advertising business unit. As the head of U.S. sales for iAd, he built and led a team that was responsible for $65MM for the launch of iAd from 19 Fortune 100 companies. Under his leadership, Apple closed multiple eight-figure advertising commitments which, to date, are the largest investments ever made under a mobile umbrella. Before Apple, Mike served as Vice President of Advertising at Quattro Wireless, where he significantly expanded its sales team and developed a number of award-winning mobile campaigns. In 2009, Quattro Wireless was acquired by Apple Inc. Mike was integral in overseeing the sales integration process and providing a seamless transition post-acquisition. Additionally, he has built sales teams and served in various sales roles at MensHealth.com, Napster.com, Time Inc., and MTV Networks.
Mr. Owen holds a BS in Communication with a concentration in advertising from Appalachian State University.
In his role as Vice President, Revenue Services & Analytics, Michael Page is responsible for redefining advertiser value at Cars.com, managing local pricing and bundling, handling co-op relationships, overseeing display advertising yield and incubating potential new revenue streams.
Previous to his current position, Page spent three years as Vice President, Solutions where he completely overhauled the Cars.com advertising product structure resulting in innovative new offerings which helped drive both significant revenue growth and increased advertiser value.
Page joined Cars.com in 2000 as an Affiliate Sales Manager. Two years later, he was promoted to Vice President of Affiliate Sales, leading a team who developed one of the most successful partnerships with traditional media in the digital ad category.
Before joining Cars.com, Page gained extensive experience working in the advertising, marketing and product development functions at Gannett, Time warner, Congressional Quarterly Magazine and an English-language newspaper in Prague.
He is a graduate of Indiana University, where he earned a degree in Journalism.
As VP/digital director, Jeff Pray has been integral in shaping how his clients consider, approach and effectively use digital and social media through comprehensive contact plans. Based out of Starcom’s Los Angeles office, Pray examines and anticipates new trends and changes in the digital world, using social media to significantly impact the way brands reach the rapidly changing consumer. His current clients include Disney Baby, Disney Channel, Mattel, KB Homes and Del Monte Foods.On his prior account at Starcom, Pray managed and created digital campaigns for Disney, with efforts propelling movies like Toy Story 3 and Alice in Wonderland into the number one spot in box offices nationwide. The number of innovations that can be attributed to Jeff’s creativity are considerable. Before Starcom, Jeff worked in New York City at Mediacom on the Warner Brothers Theatrical account and at Comedy Central on the sales side.
As the Head of the Emerging Media lab, Ali serves as Dynamic Logic and Millward Brown¹s industry and company leader on emerging media trends and marketing effectiveness. Composed of industry leading research and technology scientists, the Emerging Media Lab¹s primary mission is to help our clients and the industry develop brand effectiveness measurement frameworks across new media platforms. The lab¹s current focus is on Social, Mobile and Gaming platforms with many other platforms under consideration. A mobile pioneer, Ali has led a number of highly acclaimed industry research initiatives and has been instrumental in developing innovative measurement constructs by consulting with leading advertisers, agencies, publishers and platforms in measuring advertising effectiveness.
Since 2009 Tapjoy has played an integral part in launching many of today’s top mobile studios. As Tapjoy’s Director of Developer Partnerships, Brian works closely with mobile game developers of all sizes, from two person indie teams working on a shoe string budget to multinational gaming corporations, helping them successfully navigate the competitive mobile landscape. Prior to joining Tapjoy, Brian conceptualized and founded the music discovery site Fuzzedout.com and worked for Sony Entertainment. Brian is a graduate of the University of Southern California.
Jay Alan Samit is president of ooVoo – the world’s largest provider of social video chat with 70 million registered users. Samit is a leading technology pioneer with over 25 years experience in digital media. Prior to ooVoo, Samit was CEO of SocialVibe, the largest social media technology platform, reaching over 600 million consumers around the world each month for such major brands as Proctor & Gamble, Kraft, Nestle, Toyota, Pepsi, Microsoft, Visa, and Disney. Samit has held global senior management positions at Universal, EMI, and Sony. As Executive Vice President of Sony, Samit implemented a profitable global digital ecommerce strategy for Sony and built a new division from scratch — making Sony the #7 largest ecommerce site in the world. As Global President of Digital Distribution & Development for EMI, he broke new ground for the music industry, launching digital businesses in over 30 countries. As Senior Vice President of Universal, Samit built one of the first online million member social networks in the 1990s and sat on the studio’s overall steering committee. He received the 2011 Pewter Owl for Social Media, the 2010 OMMA Award for Best Online Advertising, the first Gold Record for digital from the RIAA, won gold from the PMA for producing Sheryl Crow’s Concert in the Sky, and won Gavin Executive of the Year in 2000. Samit’s charity work ranges from the first Internet Charity Auction to Tsunami Aid (with NBC) and Concert for Hurricane Relief (with MTV). Samit has produced over 100 video games garnering Best of Show awards at Comdex, CES, E3 and Retailvision. At the Consumer Electronics Show (CES), Samit was presented the Leonardo Da Vinci Lifetime Achievement Award in recognition of his contributions to digital media. During President Clinton’s administration, as Director of the National Education Technology Initiative, Samit was charged with getting the Internet into America’s public schools by the White House. Samit is a Magna Cum Laude graduate of UCLA and an adjunct Professor at USC Viterbi School of Engineering. For a complete bio: Jay Samit on Wikipedia
Sandy Shanman is the general manager of Exponential’s mobile division, Appsnack. Sandy has spent more than 12 years in commercial roles in online, then mobile, digital advertising companies. Having jumped from sales and marketing at PepsiCo to interactive in the late 90′s, he has held executive roles at key interactive and mobile properties including Advertising.com (now AOL advertising) and Quattro Wireless (now iAds). Most recently, he led sales, marketing and business development for Kiptronic, which is now the mobile division of Limelight Networks.
Danny Shea is Vice President of Business Development and Digital Media for E!. In this role, Shea is responsible for business development, strategic planning, licensing and merchandising, and partnership management activities for the network. Since joining E! in 2008, Shea has played an integral role in shaping the network’s mobile strategy, developing a portfolio of products including apps for Eonline, Live From the Red Carpet, Fashion Police, The Soup, and Keeping up with the Kardashians. Shea also developed strategic partnerships with the major platforms and OEMs to drive growth and created a successful path towards mobile monetization for the network. In December 2012, Shea also launched E! Latino, E!’s first domestic Spanish Language product; the product marked the first time the network utilized a “mobile-first” strategy for launching a new brand.
Prior to joining E!, Shea worked at the Disney/ABC Television Group and Twentieth Century Fox where he developed marketing and partnership opportunities. He graduated from UCLA with an MBA in Entertainment and Media Strategy and from the University of Arkansas with BSBA in Marketing.
Before Jumptap, Mr. Soroca served as General Manager of Search Services for Lycos, Inc., which included overseeing Lycos Search and HotBot, the award-winning, leading search engines in the Lycos Network of sites. Prior to his GM role, Mr. Soroca served as the Group Product Manager for Lycos InSite, a comprehensive suite of search marketing tools providing advertisers with a single dashboard to manage campaigns from customer acquisition through ROI analysis. Mr. Soroca grew the business line to include three major products and established billing relationships with over 100,000 advertisers and site owners. Before Lycos, Mr. Soroca ran three business units for Internet retailer MotherNature.com. Mr. Soroca graduated with Cum Laude honors from Middlebury College.
Ian Televik is Internet Marketing Operations Supervisor for Kia Motors America, the marketing and distribution arm of Kia Motors Corporation, based in Seoul, South Korea. He is directly responsible for managing the strategy and operations for Kia.com web platforms, including desktop, mobile, tablet, and apps. He and his team are constantly innovating and adapting Kia’s digital experiences to meet the modern auto shopper’s expectations.
Prior to this role, Ian held positions in finance and supplier management in the automotive, aerospace, and defense industries. Ian graduated with a BA in Political Science from the University of California at Irvine and an MBA from the University of Southern California Marshall School of Business.
Carter Trout is Vice President of Mobile Strategy and Campaigns for Ansible, a full service digital agency within IPG. In this role, he is responsible for the creation and delivery of innovative and strategic mobile solutions for clients. This effort includes leading a cross-functional team in the development of mobile solutions.
Most recently, Carter worked with several startups as a consultant in the mobile data space. Previously, as a Senior Product Manager for Yahoo!’s Connected Life business unit, he helped build the company’s global mobile advertising platform, and as a Senior Manager of Business Development at Yahoo!, he helped close partnerships with global mobile OEMs and operators. He joined Yahoo! as a product analyst at Overture Services, where he was responsible for identifying improvements to matching algorithms. He began his career at Goldman Sachs as a financial analyst in Private Wealth Management, and he briefly worked in production in the entertainment industry.
Carter lives in the San Francisco Bay Area and is an avid advisor to early stage digital companies. He holds a BA in English from the University of Virginia, as well as MBA degrees from both University of California, Berkeley and Columbia Business School.