MC and Mobile Media Summit, CEO, Paran Johar welcomes everyone and introduces keynote speaker.

Matt Jarvis Partner at 72andSunny, Ad Age’s 2013 Agency of the Year discusses how this is not ‘The Year of Mobile’, but rather how mobile will take over all media. His clients include Samsung, Google’s project Re-Brief, Activision, Carls Jr and has worked on the likes of Saturn and Playstation.

Consumer spend 12% of their time with mobile doing non-voice activities, yet only 1% of a brands marketing budget is spent in the mobile channel. Hear how top agency executives have broken through the CMO ceiling and gotten mobile its fair share of budget.

Moderator – Michael Kassan, Chairman CEO, Medialink

Jonathan Haber - Chief Innovation Officer, OMD

Michael Hayes – President, Digital Communications Worldwide, Initiative

Josh Jacobs - President, Accuen

Kjerstin Beatty – VP Media, NBC Universal

Patrick Albano – VP Sales, Mobile, Social & Innovation, Yahoo!

Jonathan Haber - Chief Innovation Officer, OMD

Hear from the top auto advertisers how they are integrating mobile upfront in their marketing and media plans to drive auto sales.

Moderator - Kimberly Smith – Director, US National Sales, Appsnack

Scott Wensman – Group Media Director, Team One

Ian Televik – Internet Marketing Supervisor, Kia Motors America

John Abel – Director Global Marketing, Mazda Corporation

Eric Mugnier - SVP, M&C Saatchi

Smart advertisers know the more data they have on their users the higher they can charge for their inventory and the better the ROI for their advertisers. Here how these leaders are revolutionizing how to drive relevance in mobile advertising.

Moderator - Drew Ianni, Founder and CEO, AppNation

Greg Tarr - Founding Board Member, AdMobius

Carter Trout – VP Mobile Strategy and Campaigns, Ansible Mobile

Joao Machado - Director of Mobile, OMD

Paul Cushman – VP, Sales & Business Development, Drawbridge

Hear how one of the biggest agencies in Hollywood is putting mobile first.

Moderator – Brian Sapp, Director Developer Partnerships, Tapjoy

David Ou – Executive, CAA

Michael Blank – Executive, CAA

With screen fragmentation between mobile, PC, tablets, TV, becoming more and more prevalent in consumer’s lives what is a media planner to do to reach their audience. Here from the leading advertisers on how they are reaching their audience effectively.

Moderator – Ali Rana, Group SVP Head Scientist Emerging Media, Dynamic Logic

Greg Crokart – Group Account Director, Joule (Part of GroupM)

Olga Weinraub – Associate Digital Media Director, Team Garage Mazda

Adam Soroca – Chief Product Officer, Jumptap

Christina Beaumier – VP Global Client Development, Xaxis

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Eric Gronemeyer, Vice President, The Weather Channel has an honest one-on-one conversation with Chris Nicholls Associate Media Director Interactive from Saatchi and Saatchi on what’s driving the big dollars in mobile and what the challenges are to make it happen.

Moderator - Eric Gronemeyer,  VP Western Region Manager, Ad Sales

Chris Nicholls – AMD Interactive, Saatchi and Saatchi LA

Tony Nethercutt – Chief Revenue Officer, PlaceIQ

Sara Morton – Director Interactive Media, Saatchi and Saatchi

Hear Sara talk about why she can’t go 55 in the rapidly advancing world of mobile opportunity to engage national audiences by leveraging location and other insights.

New mobile ad formats have begun to emerge that tie-in to the latest trends and consumer behaviors — like social sharing and game mechanics — to ignite greater interest and engagement. See how brands can plug into this next phase in the evolution of mobile advertising and build ad campaigns that consumers seek out instead of avoid.

Moderator – Bill Clifford, Chief Revenue Officer, SessionM

Gregg Colvin - SVP Digital, Universal McCann

Dave Martin – SVP Media Services, Ignited

Dirk Rients – SVP Director of Mobile, DDB Chicago

Rebecca Hawkins – AMD, 4D

Hear from the industries top agencies on how they are pushing mobile video on the small screen

Moderator – Steve Hartmann, VP Marketing, Gamefly

Mike Owen – Chief Revenue Officer, AdColony

Arthur Chan – SVP Digital Marketing, Palisades Media

Jeffrey Pray – VP Media Director, Starcom

Stephanie Chi - Supervisor Mobile Strategy, Horizon Media

Hear from the leading spenders in mobile on what the industry needs to grown their share of the advertising pie.

Moderator – Michael Hess, SVP Advertising Sales, Velti

Vik Kathuria – EVP Managing Partner Digital Investments, GroupM/Mediacom

Scott Holmes – President, United Future

Rebekah Ale – Technical Producer, Ansible

What is working for autos in mobile?  John Busby and Naushad Huda discuss a new study by Marchex that analyzes the results of thousands of mobile advertising campaigns aimed at generating new customer phone calls for auto dealers and auto repair shops.

Moderator – Naushad Huda - CEO, Xtopoly

John Busby – VP, Marchex Institute

Measurement and monetization go hand in hand. Hear from the experts what you need to measure and how to make the most real money in mobile.

Moderator – Konrad Feldman, Founder and CEO, Quantcast

Danny Shea – VP Business Development and Digital Media, E!

Malene Sam – Director Mobile Media Solutions, CBS Mobile

Cheryl Koll – Director of Partnerships, OutFit7

Michael Page – VP Revenue Services and Analytics, Cars.com

Meet and greet with your friends and make new ones.