8:00 - 9:00am
9:00 - 9:05am
MC and Mobile Media Summit, CEO, Paran Johar welcomes everyone and introduces keynote speaker.
9:05 - 9:30am
Matt Jarvis Partner at 72andSunny, Ad Age’s 2013 Agency of the Year discusses how this is not ‘The Year of Mobile’, but rather how mobile will take over all media. His clients include Samsung, Google’s project Re-Brief, Activision, Carls Jr and has worked on the likes of Saturn and Playstation.
9:35 - 10:05am
Consumer spend 12% of their time with mobile doing non-voice activities, yet only 1% of a brands marketing budget is spent in the mobile channel. Hear how top agency executives have broken through the CMO ceiling and gotten mobile its fair share of budget.
Moderator – Michael Kassan, Chairman CEO, Medialink
Jonathan Haber - Chief Innovation Officer, OMD
Michael Hayes – President, Digital Communications Worldwide, Initiative
Josh Jacobs - President, Accuen
Kjerstin Beatty – VP Media, NBC Universal
10:10 - 10:30am
Patrick Albano – VP Sales, Mobile, Social & Innovation, Yahoo!
Jonathan Haber - Chief Innovation Officer, OMD
10:35 - 11:05am
Hear from the top auto advertisers how they are integrating mobile upfront in their marketing and media plans to drive auto sales.
Moderator - Kimberly Smith – Director, US National Sales, Appsnack
Scott Wensman – Group Media Director, Team One
Ian Televik – Internet Marketing Supervisor, Kia Motors America
John Abel – Director Global Marketing, Mazda Corporation
Eric Mugnier - SVP, M&C Saatchi
11:05 - 11:15am
11:15 - 11:45am
Smart advertisers know the more data they have on their users the higher they can charge for their inventory and the better the ROI for their advertisers. Here how these leaders are revolutionizing how to drive relevance in mobile advertising.
Moderator - Drew Ianni, Founder and CEO, AppNation
Greg Tarr - Founding Board Member, AdMobius
Carter Trout – VP Mobile Strategy and Campaigns, Ansible Mobile
Joao Machado - Director of Mobile, OMD
Paul Cushman – VP, Sales & Business Development, Drawbridge
11:50 - 12:10pm
Hear how one of the biggest agencies in Hollywood is putting mobile first.
Moderator – Brian Sapp, Director Developer Partnerships, Tapjoy
David Ou – Executive, CAA
Michael Blank – Executive, CAA
12:15 - 12:45pm
With screen fragmentation between mobile, PC, tablets, TV, becoming more and more prevalent in consumer’s lives what is a media planner to do to reach their audience. Here from the leading advertisers on how they are reaching their audience effectively.
Moderator – Ali Rana, Group SVP Head Scientist Emerging Media, Dynamic Logic
Greg Crokart – Group Account Director, Joule (Part of GroupM)
Olga Weinraub – Associate Digital Media Director, Team Garage Mazda
Adam Soroca – Chief Product Officer, Jumptap
Christina Beaumier – VP Global Client Development, Xaxis
12:45 - 1:30pm
Brought to You By Telmetrics
1:30 - 1:50pm
Eric Gronemeyer, Vice President, The Weather Channel has an honest one-on-one conversation with Chris Nicholls Associate Media Director Interactive from Saatchi and Saatchi on what’s driving the big dollars in mobile and what the challenges are to make it happen.
Moderator - Eric Gronemeyer, VP Western Region Manager, Ad Sales
Chris Nicholls – AMD Interactive, Saatchi and Saatchi LA
1:55 - 2:15pm
Tony Nethercutt – Chief Revenue Officer, PlaceIQ
Sara Morton – Director Interactive Media, Saatchi and Saatchi
Hear Sara talk about why she can’t go 55 in the rapidly advancing world of mobile opportunity to engage national audiences by leveraging location and other insights.
2:20 - 2:50pm
New mobile ad formats have begun to emerge that tie-in to the latest trends and consumer behaviors — like social sharing and game mechanics — to ignite greater interest and engagement. See how brands can plug into this next phase in the evolution of mobile advertising and build ad campaigns that consumers seek out instead of avoid.
Moderator – Bill Clifford, Chief Revenue Officer, SessionM
Gregg Colvin - SVP Digital, Universal McCann
Dave Martin – SVP Media Services, Ignited
Dirk Rients – SVP Director of Mobile, DDB Chicago
Rebecca Hawkins – AMD, 4D
2:50 - 3:00pm
3:00 - 3:30pm
Hear from the industries top agencies on how they are pushing mobile video on the small screen
Moderator – Steve Hartmann, VP Marketing, Gamefly
Mike Owen – Chief Revenue Officer, AdColony
Arthur Chan – SVP Digital Marketing, Palisades Media
Jeffrey Pray – VP Media Director, Starcom
Stephanie Chi - Supervisor Mobile Strategy, Horizon Media
3:35 - 4:05pm
Hear from the leading spenders in mobile on what the industry needs to grown their share of the advertising pie.
Moderator – Michael Hess, SVP Advertising Sales, Velti
Vik Kathuria – EVP Managing Partner Digital Investments, GroupM/Mediacom
Scott Holmes – President, United Future
Rebekah Ale – Technical Producer, Ansible
4:10 - 4:30pm
What is working for autos in mobile? John Busby and Naushad Huda discuss a new study by Marchex that analyzes the results of thousands of mobile advertising campaigns aimed at generating new customer phone calls for auto dealers and auto repair shops.
Moderator – Naushad Huda - CEO, Xtopoly
John Busby – VP, Marchex Institute
4:35 - 5:05pm
Measurement and monetization go hand in hand. Hear from the experts what you need to measure and how to make the most real money in mobile.
Moderator – Konrad Feldman, Founder and CEO, Quantcast
Danny Shea – VP Business Development and Digital Media, E!
Malene Sam – Director Mobile Media Solutions, CBS Mobile
Cheryl Koll – Director of Partnerships, OutFit7
Michael Page – VP Revenue Services and Analytics, Cars.com
Meet and greet with your friends and make new ones.