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Mobile Media Summit LA Network Breakfast

8:00 - 9:00am

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Welcome Remarks

9:00 - 9:05am

MC and Mobile Media Summit, CEO, Paran Johar welcomes everyone and introduces keynote speaker.

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Keynote with Matt Jarvis Partner 72andSunny – Ad Age’s 2013 Agency of the Year

9:05 - 9:30am

Matt Jarvis Partner at 72andSunny, Ad Age’s 2013 Agency of the Year discusses how this is not ‘The Year of Mobile’, but rather how mobile will take over all media. His clients include Samsung, Google’s project Re-Brief, Activision, Carls Jr and has worked on the likes of Saturn and Playstation.

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Keynote Panel: Conquering the CMO

9:35 - 10:05am

Consumer spend 12% of their time with mobile doing non-voice activities, yet only 1% of a brands marketing budget is spent in the mobile channel. Hear how top agency executives have broken through the CMO ceiling and gotten mobile its fair share of budget.

Moderator – Michael Kassan, Chairman CEO, Medialink

Jonathan Haber - Chief Innovation Officer, OMD

Michael Hayes – President, Digital Communications Worldwide, Initiative

Josh Jacobs - President, Accuen

Kjerstin Beatty – VP Media, NBC Universal

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One on One Fireside Chat with OMD, Sponsored by Yahoo!

10:10 - 10:30am

Patrick Albano – VP Sales, Mobile, Social & Innovation, Yahoo!

Jonathan Haber - Chief Innovation Officer, OMD

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Little Red Corvette: How Mobile is Creating Automotive Engagement

10:35 - 11:05am

Hear from the top auto advertisers how they are integrating mobile upfront in their marketing and media plans to drive auto sales.

Moderator - Kimberly Smith – Director, US National Sales, Appsnack

Scott Wensman – Group Media Director, Team One

Ian Televik – Internet Marketing Supervisor, Kia Motors America

John Abel – Director Global Marketing, Mazda Corporation

Eric Mugnier - SVP, M&C Saatchi

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Morning Break

11:05 - 11:15am

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Big Data in a Mobile World

11:15 - 11:45am

Smart advertisers know the more data they have on their users the higher they can charge for their inventory and the better the ROI for their advertisers. Here how these leaders are revolutionizing how to drive relevance in mobile advertising.

Moderator - Drew Ianni, Founder and CEO, AppNation

Greg Tarr - Founding Board Member, AdMobius

Carter Trout – VP Mobile Strategy and Campaigns, Ansible Mobile

Joao Machado - Director of Mobile, OMD

Paul Cushman – VP, Sales & Business Development, Drawbridge

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Show me the Money! How CAA is Turning Up the Heat For Its Clients with Tapjoy

11:50 - 12:10pm

Hear how one of the biggest agencies in Hollywood is putting mobile first.

Moderator – Brian Sapp, Director Developer Partnerships, Tapjoy

David Ou – Executive, CAA

Michael Blank – Executive, CAA

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I Scream, We Scream for Multi Screen

12:15 - 12:45pm

With screen fragmentation between mobile, PC, tablets, TV, becoming more and more prevalent in consumer’s lives what is a media planner to do to reach their audience. Here from the leading advertisers on how they are reaching their audience effectively.

Moderator – Ali Rana, Group SVP Head Scientist Emerging Media, Dynamic Logic

Greg Crokart – Group Account Director, Joule (Part of GroupM)

Olga Weinraub – Associate Digital Media Director, Team Garage Mazda

Adam Soroca – Chief Product Officer, Jumptap

Christina Beaumier – VP Global Client Development, Xaxis

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Network Lunch

12:45 - 1:30pm

Brought to You By Telmetrics

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Fireside Chat With The Weather Company and Saatchi & Saatchi LA

1:30 - 1:50pm

Eric Gronemeyer, Vice President, The Weather Channel has an honest one-on-one conversation with Chris Nicholls Associate Media Director Interactive from Saatchi and Saatchi on what’s driving the big dollars in mobile and what the challenges are to make it happen.

Moderator - Eric Gronemeyer,  VP Western Region Manager, Ad Sales

Chris Nicholls – AMD Interactive, Saatchi and Saatchi LA

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National Audiences Built on Local Insights

1:55 - 2:15pm

Tony Nethercutt – Chief Revenue Officer, PlaceIQ

Sara Morton – Director Interactive Media, Saatchi and Saatchi

Hear Sara talk about why she can’t go 55 in the rapidly advancing world of mobile opportunity to engage national audiences by leveraging location and other insights.

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Changing Consumers Perception of Mobile Advertising – Is Native the New Normal?

2:20 - 2:50pm

New mobile ad formats have begun to emerge that tie-in to the latest trends and consumer behaviors — like social sharing and game mechanics — to ignite greater interest and engagement. See how brands can plug into this next phase in the evolution of mobile advertising and build ad campaigns that consumers seek out instead of avoid.

Moderator – Bill Clifford, Chief Revenue Officer, SessionM

Gregg Colvin - SVP Digital, Universal McCann

Dave Martin – SVP Media Services, Ignited

Dirk Rients – SVP Director of Mobile, DDB Chicago

Rebecca Hawkins – AMD, 4D

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Afternoon Break

2:50 - 3:00pm

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Creative Showcase: How to Do Mobile Video the Right Way

3:00 - 3:30pm

Hear from the industries top agencies on how they are pushing mobile video on the small screen

ModeratorSteve Hartmann, VP Marketing, Gamefly

Mike Owen – Chief Revenue Officer, AdColony

Arthur Chan – SVP Digital Marketing, Palisades Media

Jeffrey Pray – VP Media Director, Starcom

Stephanie Chi - Supervisor Mobile Strategy, Horizon Media

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How to get MORE Budget in Mobile

3:35 - 4:05pm

Hear from the leading spenders in mobile on what the industry needs to grown their share of the advertising pie.

Moderator – Michael Hess, SVP Advertising Sales, Velti

Vik Kathuria – EVP Managing Partner Digital Investments, GroupM/Mediacom

Scott Holmes – President, United Future

Rebekah Ale – Technical Producer, Ansible

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Analyzing The Results: A New Study on Mobile Performance in Autos by Marchex

4:10 - 4:30pm

What is working for autos in mobile?  John Busby and Naushad Huda discuss a new study by Marchex that analyzes the results of thousands of mobile advertising campaigns aimed at generating new customer phone calls for auto dealers and auto repair shops.

Moderator – Naushad Huda - CEO, Xtopoly

John Busby – VP, Marchex Institute

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Watch Your App!! Measurement In a Mobile World

4:35 - 5:05pm

Measurement and monetization go hand in hand. Hear from the experts what you need to measure and how to make the most real money in mobile.

Moderator – Konrad Feldman, Founder and CEO, Quantcast

Danny Shea – VP Business Development and Digital Media, E!

Malene Sam – Director Mobile Media Solutions, CBS Mobile

Cheryl Koll – Director of Partnerships, OutFit7

Michael Page – VP Revenue Services and Analytics, Cars.com

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Tuesday Cocktails on the Beach with Mobile Monday – Sponsored by ooVoo

5:05pm

Meet and greet with your friends and make new ones.

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