As president of Telmetrics, the leading provider of call measurement solutions, Bill Dinan is responsible for driving the company’s global growth in all digital media channels. Since joining the company in 1998, Dinan has played an integral role in establishing Telmetrics’ brand leadership in the digital search industry and has led the company’s digital evolution to multi-media, leads-based measurement solutions.
An accomplished, media-focused executive, Bill has extensive experience working with SEM providers, mobile ad networks, local search publishers and agency partners to integrate call measurement solutions to support revenue growth. His strong strategy skills, technical expertise and C-level experience in various industries, including software and advanced technology products, have been drivers of Telmetrics’ key product innovations in mobile call measurement, cross-media ROI reporting and pay per call performance measurement solutions. Dinan, who spearheaded Telmetrics’ global expansion into Europe, is chairman of the Local Search Association board of directors and a regular speaker and contributor to local search thought leadership forums and events.
Elizabeth Elliott is the Mobility Manager for the P&G team at Starcom USA. With a background in digital, Elliott’s strength is her passion for mobile. In her time at Starcom she has made huge strides in educating the team and agency about the mobile marketplace, its offerings and how her client’s business needs can be met through this “new” medium. She’s helped the team pilot new mobile programs and to push the boundaries within innovation. While at Starcom, Elliott was named the Chicago Interactive Media Association’s rising star of 2012.
Before joining Starcom Elliott received a Bachelor of Arts from DePauw University where she earned a double major in Spanish and Communications. She then spent two years at Mindshare Chicago working on American Family Insurance and RadioShack. While at Mindshare, Elliott developed her interest in mobile as she organized and spearheaded an office wide mobile program to educate the agency about emerging mobile advertising opportunities. She consulted and worked on mobile business across many Mindshare Chicago brands: BP, American Family Insurance, Tim Horton’s, Kimberly Clark and Motorola. Overall client investment in mobile media grew significantly during this time.
Paul Gunning is Chief Executive Officer of Tribal Worldwide and a leader in the interactive marketing field. He heads a global network of over 60 offices and is hands on with senior clients helping to guide them in the changing dynamics of the digital world. As CEO he is an experienced and sought after speaker with a notable presence at international Advertising, Mobile and Social Media conferences. He is often quoted as a digital expert in publications such as The Wall Street Journal, The New York Times, and BusinessWeek. In 2012 BusinessInsider named him one of the top 20 most important people in Mobile Advertising. Additionally he was a member of the first ever Mobile jury at the Cannes International Festival of Ideas. In 2009 he was featured on the cover of AdAge as Tribal Wordlwide was named to the top 10 global A-List. That same year he was celebrated in Crain’s Business 40 Under 40 issue. Paul was named CEO in May 2008 and joined the DDB Worldwide Executive Committee at that time.
In June of 2011, Paul added the Global Chief Digital Officer title, for DDB Group to his responsibilities. In this capacity he is helping all DDB companies to realize their vision for Digital capabilities. He is responsible for maintaining senior level relationships with the Internet’s most powerful brands and providing access to those partnerships for all DDB Group companies.
Prior to assuming the CEO role, Paul was President of Tribal Worldwide Eastern region, responsible for the management and profitability of Tribal Chicago and Tribal New York offices. He served on the management committee of Tribal Worldwide, where he played a key role in setting the strategic direction for the company. In addition to these managerial roles, Paul has worked across the agency’s roster of clients to focus interactive advertising efforts within tangible business objectives.
Previously, as vice president, general manager of Tribal Chicago, Paul developed the largest office in the Tribal network. He helped craft online advertising strategies for clients such as Lowe’s Home Improvement, Johnson & Johnson, and State Farm Insurance. In addition, Paul led strategic consulting projects that led McDonald’s, Gatorade and Quaker Oats to name Tribal as their Agency of Record.
Before joining Tribal, Paul held a variety of positions at interactive advertising agencies, hi-tech merchandising companies and promotions agencies. He worked as the director of business development for Siren Technologies, a company that brought a dynamic, interactive approach to retail merchandising and in-store communications via networked plasma displays. During his tenure with Siren, Paul also led the account teams serving the Sears, Roebuck & Company, Harris Bank and McDonald’s accounts.
In addition to his professional experience, Paul was awarded an MBA in Marketing from DePaul University in 1999.
Vik Kathuria is Managing Partner, Mediacom Interaction, responsible for overseeing all digital investments and trading. He works very closely with Group M Digital Investment team as well as WPP’s Corporate Strategy and Development team. Additionally he is responsible for developing business models to uncover value for clients and is actively engaged in new business. He is a 15-year industry veteran with experience in corporate strategy, interactive marketing, strategic partnerships, media and branding.
Before joining Beyond Interaction in 2008 Vik was Senior Vice President, Digital Media for OMD (Omnicom Media Division), where he worked on the Bank of America account and business development.
From 2004-07, he was Senior Vice President, Integrated Marketing for Citigoup’s Global Consumer Group. He was responsible for the development of integrated marketing strategy and execution of a multi-channel customer communications program for a premier loyalty program.
Vik also served as a Senior Partner at Prime Access / RMG Connect, a JWT + Ogilvy One company specializing in direct, loyalty and interactive marketing using online and offline channels.
As Managing Director at Zefer Technologies/Modem Media, Vik oversaw the launch of the Boston-based interactive agency’s New York office. He also served in senior global marketing positions at PepsiCo where he developed and oversaw the implementation of marketing strategies.
Vik started his career in investment banking and trading w Goldman Sachs in London.
As MEC North America’s Head of Digital Investment & Activation, Joe Kowan is responsible for working with teams to best leverage MEC’s digital media spend to deliver plans with the greatest net benefit and results for MEC’s clients. Joe has a unique background, bringing deep expertise in digital media and best use of advertising technology to deliver results, as well as agency operations for ease of delivery of product.
Prior to joining MEC, Joe served as VP, Business Development, at Legolas Media, Inc., an advertising technology firm focused on real-time data-driven activation. During his tenure, Joe helped set the strategic direction for this cutting-edge startup experiencing tremendous growth. Prior to Legolas, he worked at GroupM’s MediaCom, where, as Director, Media Systems & Technology, he established and communicated the overall media technology vision and roadmap for the US market.
Strength in fundamentals. Innovation. Creating the mobile road map. All things that Joao believes in while helping grow the mobile strategy for several OMD clients. He believes in developing a true understanding of consumer behavior as the cornerstone in building and managing mobile marketing programs. Joao firmly believes that we are just beginning to see what is possible in mobile. The belief is in staying fluid. Adapting to the ever changing landscape and being certain to treat mobile as a unique medium that can’t simply be thought of as a digital channel. It must be seen as something that can compliment traditional media but more importantly, offers brands a new platform to engage with consumers like never before.
Joao has been working in digital media since 1998 managing campaigns at independent shops. In 2006, he landed at Mediaedge, where he was responsible for running the digital business for Land Rover and Jaguar in North America. He launched the first mobile campaign for Land Rover in spring of 2007. Over the past three years, he grew the mobile profile on Jaguar and Land Rover to include $5MM in spending. He assisted their app development and even received a nomination for a Global Mobile Marketing Award for the work he did on Land Rover. Since arriving at OMD, Joao has grown the mobile practice to bring experience and expertise to a roster of clients throughout the agency
Joao has contributed to several iMedia, MMA, DigiDay and OMMA panels and keynotes. He has also been quoted in Adweek, Mediaweek, WSJ and AdAge on the mobile landscape.
Dave has over 18 years professional experience in the creation of digital products and services. At Isobar, Dave is responsible for emerging technology research and connecting, and works across client accounts to help bring an understanding of how new technologies lead to shifts in consumer behavior. With a unique hybrid background that spans marketing, design and technology, he has the opportunity to work with senior client partners to explore how blending experience design and technology implementation to achieve strategic goals and bring new digital innovations to market. Dave manages the North American Nowlab (Isobar’s technical innovation group) as well as partner relationships with large industry players and academic Institutions including the MIT Media Lab.
Dave is passionate about convergence and multi-channel engagement and provides thought leadership around emerging platforms and related social change caused by the adoption of new technologies. His clients include General Motors, HBO, adidas, Motorola, The US Air Force and others. He is an inventor, maker of things, father and husband and lives in Chicago.
Mike is the client lead on the RadioShack account at Mindshare where he oversees all aspects of the client’s media strategy and implementation. He has a team of 25+ media professionals supporting all channels: broadcast, digital display, search, mobile, social, print, business science, integrations, etc.
A veteran of the Chicago advertising community, Mike has been active in the media field at both full service and media agencies. During his career Mike has worked on wide variety of categories, both B2C and B2B: Retail, CPG, Health & Beauty, Financial Services, Automotive / Trucking, Restaurants, Pet Nutrition, Travel, Entertainment, Beer and Distilled Spirits, Corporate Image and more. He has been an active member of the Chicago Ad Federation where he was involved in membership and Career Day. He has also appeared on numerous industry panels.
Mike is a native of Chicago and resides in the western suburbs with his family.
Eddie Parker is Director of Business Planning for Mindshare’s Chicago office, playing a leading role in the areas of measurement and analytics, consumer and marketplace insights, and strategic brand planning across a wide range of clients including Kimberly-Clark, RadioShack, Abbott Laboratories, BP, Motorola, and American Family Insurance.
Eddie has more than twelve years of media industry experience that spans traditional media planning, media research, digital analytics, and communications planning. He has spent the greater part of his career working for Consumer Packaged Goods clients such as PepsiCo, Nestlé, Dial Corp., and Heinz in addition to his current assignments on Kimberly-Clark and Abbott.
Eddie earned an M.A. in Radio, Television and Film from Northwestern University in June 2000.
As Midwest Director of Ignition Factory, Pranav plays an active role in creative media ideation across the Chicago roster of clients including Gatorade, State Farm, H&R Block, Intel, etc. Ignition Factory is an award-winning creative catalyst group dedicated to thinking new and different. It is designed to keep clients at the forefront of innovation through technology, marketing and creativity across all platforms.
Joining OMD in 2007, Pranav served as Digital Group Director leading digital strategy, planning, buying, execution and reporting for brands such as Gatorade, REI, Quaker Foods, Tropicana and BMO|Harris Bank.
Pranav began his media career in 2002 at StarcomIP Chicago, managing online activity for leading brands such as Miller Lite and Nintendo. Pranav then moved to J. Walter Thompson (JWT) Chicago, where he managed the digital media operations for the U.S. Marine Corps during one of the toughest recruiting periods in the organization’s 230+ year history.
An active member in the Chicago advertising community, Pranav has served as both General Member and Board Member of Chicago Interactive Marketing Association (CIMA). Pranav’s work has been showcased in AdAge and OMMA Magazine, most notably in social networking and mobile coviewing with brands such as the U.S. Marine Corps, Gatorade and State Farm.
Pranav is a graduate of the University of Texas in Austin, with a B.B.A. in Marketing. When he is not pioneering tomorrow’s media landscape, he enjoys music, trying to play golf and exploring Chicago’s nightlife.
As a child, one of my most memorable experiences was visiting my Godmother in Chicago. I had the opportunity to spend the day with one of her friends who worked in Advertising. When I returned home, at 11, I told my Dad that when I grew up I was going to live on Lake Shore Drive in Chicago and work in Advertising.
I’m almost there having spent my entire adult life (including college) in the pursuit of of a career in Advertising, an industry I love to its core. Now that I once again live in Chicago (albeit not on LSD) I can say that I have reached my childhood goal.
My latest opportunity is to lead the creation and development of a next generation media agency called BPN. BPN is a Mediabrands agency and we are reinventing the media space. Media agencies (and if we are honest, a lot of advertising agencies of all types) have been fairly stagnant the last several years. It is time to break the paradigm and develop media plans that are built around true insights, not just demographics and truisms. (i.e. Moms love their kids)
BPN is being built as a truly differentiated agency that delivers different kinds of plans, based on insight, and is focused on pay-for-performance compensation models that put us squarely in alignment with our clients.
The opportunity to help build BPN directly lines up with my career focus on growth, business development, digital strategy and creating solutions for companies that deliver results. I’m honored to be included in this next phase of change as the world of advertising gets reinvented, again.
Dirk is currently SVP, Director of Mobile at DDB Chicago where he leads all mobile initiatives for the agency.
Prior to joining DDB, he was VP, Mobile at Draftfcb in Chicago where he provided mobile marketing counsel to clients, as well as creating, activating, and executing mobile programs that further advance mobile thinking among clients and account teams.
As a pioneer and true-believer in the myriad opportunities mobile offers marketers, Dirk understands that many brands are engaged in a sincere struggle surrounding how to integrate mobile into their overall strategy. His years of experience and leadership in today’s mobile and digital advertising worlds give him the expertise needed to guide multiple clients in how to use mobile marketing correctly.
His past agency experience includes Punchkick Interactive, where led business development and strategic efforts and JWT, where he was digital strategist and business development director. Dirk’s brand experience includes Allstate, Ameriprise Financial, Boeing, Coca-Cola, Discover Financial Services, General Electric, General Motors, Harley-Davidson, Johnson & Johnson, KFC, MilkPEP, Pabst Brewing, Sony, State Farm, Taco Bell, US Cellular, UPS, USPS, Valspar, Volkswagen, and Walmart.
Dirk regularly participates in speaking engagements and has been quoted in numerous mobile marketing publications such as Digiday, AdWeek, MediaPost, and Mobile Marketer.
Vincent is an experience designer and a co-director of the Mobile COE specializing in product development, mobile strategy and planning, and experience design. He has over 20 years of product development experience with 11 years focused on mobile strategy and mobile experience design for iOS, Android, Linux Java, and mobile websites. In addition, he has extensive experience leading product development for varied industries including medical, consumer electronics, and sports products.
As an Experience Director with Razorfish and co-director for the Mobile COE, Vincent has lead the definition of mobile strategies and as well as the design of solutions for leading financial and insurance services, retail, and food distribution brands. Vincent has led six native apps initiatives across the major platforms — iPhone, iPad, and Android — and has redesigned a number of mobile sites.
Prior to joining Razorfish, Vincent worked at Samsung Mobile North America as an experience planner, Motorola as an experience design manager and provided consulting services to various clients such as NII, Baxter, Intel, and Polycom.
Vincent holds a Masters Degree in fine arts from the University of Chicago and a Bachelor of Arts from the Columbus College of Art and Design.
Erin Simino is a SVP/Director of Mobility at media agency Starcom USA. A hybrid talent with a background in traditional media, digital and mobile, Simino’s strength in innovation is her ability to see what the mobile marketplace has to offer and assess the opportunities to best reach people on behalf of clients. Playing a key role in pitches for mobility assignments, Simino has been known to build a mobile practice from the ground up while also driving integration with the larger AOR. She has also led her teams in developing a foundational playbook that serves as a manual, setting the stage for brainstorming sessions regarding mobility innovation for clients’ brands.
Simino joined the agency in 2005 to help build the technology expertise working on accounts such Sun Microsystems, Autodesk and RIM. During her time on RIM, she grew the business from a single product launch initiative to a multi-million dollar global account, helping to pitch and win both the search and global digital business in under four years. Simino has also launched a handful of Starcom’s first mobile campaigns and served as a driving force in socializing the importance of mobility throughout the agency.
As the Associate Director for the Digital Studio at Digitas Chicago, Keith Soljacich leads on-shore and off-shore digital production teams in the development of online display advertising. As a category expert in digital advertising, Keith bridges the gap between creative and technology to create award-winning branded experiences for both desktop and mobile. Keith serves as the mobile display advertising lead within the mobile practice at Digitas and strives for innovation throughout the agency. In his 6 years with the agency, Keith has serviced a wide range of clients such as MillerCoors, Sprint, Whirlpool, Disney and Walgreens.
Before Jumptap, Mr. Soroca served as General Manager of Search Services for Lycos, Inc., which included overseeing Lycos Search and HotBot, the award-winning, leading search engines in the Lycos Network of sites. Prior to his GM role, Mr. Soroca served as the Group Product Manager for Lycos InSite, a comprehensive suite of search marketing tools providing advertisers with a single dashboard to manage campaigns from customer acquisition through ROI analysis. Mr. Soroca grew the business line to include three major products and established billing relationships with over 100,000 advertisers and site owners. Before Lycos, Mr. Soroca ran three business units for Internet retailer MotherNature.com. Mr. Soroca graduated with Cum Laude honors from Middlebury College.
As the CEO of Ansible, Angela is charged with evolving Ansible’s full-service mobile agency capabilities in the areas of strategy, analytics, creative, technology and media. Her background includes broad global account management married with mobile-specific leadership that enables her to build Ansible for the future of marketer needs as mobile becomes consumers’ lead device. Angela joins Ansible from Publicis Groupe’s SMG, where she most recently served as the agency’s Global Account Director on the P&G business.
Hynek is a recognized industry leader with in-depth knowledge of local and national online marketing spaces. Joining his first “agency” in 1993 at Grey Prague, he has accumulated over 20 years of cross-media marketing and advertising experience working with premier brands including P&G, Walmart, Microsoft, British Airways, Nissan, Allstate and others. For the past 12 years he has been solely devoted to the evolution of digital space. Continually innovating, Hynek has been working alongside other Publicis Groupe agencies and best-in-class partners to bring frontline digital solutions to SMGdm clients and cleverly broaden the boundaries of the business we operate in.
Hynek was born and raised in Prague, where he earned an MBA from The Prague School of Economics.
When not working or traveling, he is usually found coaching on a soccer field in suburban Chicago, where he now resides with his wife and two children.
Based in the Chicago office, Tracy brings 20+ years of experience leading strategic initiatives for Fortune 500 companies with a focus on Digital and Mobile Strategy. As the strategy lead for Razorfish’s Mobility Practice, Tracy works with a variety of clients to provide her expertise on strategic mobile roadmaps, measurement and optimization planning, and governance and organizational design. More specifically, Tracy helps define the mobility opportunity, evaluate and prioritize mobile initiatives based on value for the business, brand and user and identify the required resources to bring the mobile vision to life. Her work spans multiple industries including Consumer Goods, Financial Services, Retail, etc. Tracy has also lead strategic initiatives across B2B, B2C and B2E domains. An avid reader, writer and storyteller, Tracy lives in Chicago and holds an undergraduate and master degrees from the University of Illinois U-C.
Chris Wallace is the Group Director for North America at Mindshare in Chicago. In his role he oversees the management of multi-functional teams, development of the Search practice within Mindshare, and roll out of new offerings across client teams. He brings over 8 years of experience in digital marketing and strategy with expertise in managing, planning and executing integrated campaigns for Fortune 500 brands.
Prior to working at Mindshare Chris was the Director, Client Strategy & Development at Resolution Media for the Lowe’s Home Improvement business. He lead overall campaign strategy including the integration of natural and paid search efforts, video management, location management, social content and advertising, mobile initiatives, retargeting, comparison shopping engines, and other digital marketing initiatives. He was also responsible for leading partner agency integration to deliver integrated marketing solutions for Lowe’s. Before joining Resolution Media he worked at iProspect in both Boston and Chicago.
His experience over the past 8 years in digital has allowed him to work with a variety of clients and industries including retail, healthcare, pharmaceutical, software, telecommunications, and education across various channels including BtoB and BtoC.