Mobile Media Summit Chicago Network Breakfast

8:00 - 9:00am

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Welcome and Opening Remarks

9:00 - 9:05am

Paran Johar, CEO and Founder of the Mobile Media Summits and Mobile Media Upfront

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Keynote – Rishad Tobaccowala Speaks the Truth

9:10 - 9:40am

Here one of the preeminent thought leaders of digital Rishad Tobaccowala – Chief Strategy & Innovation Officer, Vivaki speak his mind on the future of mobile and Madison Avenue.

Setting the Stage How Midwest Advertisers are Leading in Mobile

9:45 - 10:15am

Forget about NY, SF, LA or Silicon Valley. Hear how advertisers in Chicago are leading the way and pushing the boundaries of mobile advertising.

Moderator – TBD

Paul Gunning – CEO & Chief Digital Officer, Tribal World Wide

Angela Steele – CEO, Ansible Mobile

Joe Kowan – Managing Partner Digital Investment & Activation, MEC

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12% of Time, 3% of Budget – Crossing the Mobile Chasm

10:45 - 11:15am

Top experts share their secrets on getting budget and BIG mobile deals What is the ‘killer app’ in mobile? Is it rich media, mobile video, click to call? How do we prove the Mobile ROI?

Moderator – TBD

Joao Machado – Director of Mobile, OMD

Tracy Yedlin – Strategy Director, Razorfish

 

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Screen Envy – How to make it easy in ‘Multiscreen World’

11:20 - 11:50am

Hear first hand what top brands and agencies are doing to manage screen fragmentation and engage their audiences on an ever growing number of screen options.

Moderator - Bill Dinan - CEO, Telmetrics 

Michelina Mantasi – Global Director Social Strategy, OMD

Jeff Malhed – Managing Director Mobile – Mindshare

Adam Soroca, Chief Product Officer, Jumptap

 

 


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Music To My Ears – Hear How Pandora is Changing What You Thought About Mobile Advertising

11:55 - 12:15pm

Hear how Pandora and a leading advertisers are making sweet mobile music together.

Liz Ross – President, BPN

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Networking Lunch

12:15 - 1:00pm

Time to see old media friends or make new ones.

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Fireside Chat

1:10 - 1:25pm

Curt Hecht, Global Chief Revenue Officer of the The Weather Channel Companies has an honest one-on-one conversation with Paul Gunning, CEO Tribal DDB Worldwide on how mobile is going to change advertising as we know it.

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Local Audiences on a National Scale

1:25 - 1:45pm

Hear how the top advertisers are using local insights to drive big national results.

Christopher Wallace – Group Director, Mindshare

Doing it the CPG Way

1:50 - 2:20pm

CPG is one of the top categories in mobile. Hear real life strategies on what is working for the top CPG advertisers on how they are learning from their digital years and doubling down on mobile.

Moderator – TBD

Erin Simino – SVP & Director of Mobility, Mediavest

Sarah Bachman – Director of Mobile Strategy, Horizon Media

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Fast Food in a Mobile Mood

2:25 - 2:55pm

Hear how leading QSR advertisers are using mobile to help target their customers and make the cash register ring.

Moderator – TBD

Dirk Rients – SVP Mobile, Tribal DDB

Vik Kathuria – Managing Partner, GroupM/MediaCom

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Making the Retail Cash Register Ring Mobile

3:00 - 3:30pm

Top retailer advertisers share their secrets on how they are using the mobile channel to ring up revenue at the register

Moderator – TBD

Mike Parent – Managing Director, Mindshare

Hynek Stehno – SVP Digital Services, SMG

 

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All About the Numbers – Mobile Marketing in a Performance World

3:35 - 4:05pm

The big spenders in mobile tell you how they can’t spend enough money or get enough inventory to meet their demands.

Moderator – TBD

Eddie Parker – Director of Business Planning, Mindshare

Elizabeth Ellliot – Mobility Manager, Starcom

Dave Meeker – VP & Director, Isobar

Clayton McLauglin – Digital Media Director, Local Spectrum

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The Great Debate Creative vs. Data

4:10 - 4:40pm

Creative vs Context. Hear a panel of experts debate why you need both, neither or something else completely.

Moderator – TBD, Jumptap

Keith Soljacich – Associate Director Digital Studio, Digitas

Jori Ford – Director Owned & Earned Media, Rosetta

Ian Beacraft – Sr. Digital Strategist, Arc Worldwide

Vincent Shine – Experience Director, Razorfish

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Cocktail Hour

5:25pm

Meet and greet with your friends and make new ones.

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