8:00 - 9:00am
9:00 - 9:05am
Paran Johar, CEO and Founder of the Mobile Media Summits and Mobile Media Upfront
9:10 - 9:40am
Here one of the preeminent thought leaders of digital Rishad Tobaccowala – Chief Strategy & Innovation Officer, Vivaki speak his mind on the future of mobile and Madison Avenue.
9:45 - 10:15am
Forget about NY, SF, LA or Silicon Valley. Hear how advertisers in Chicago are leading the way and pushing the boundaries of mobile advertising.
Moderator – TBD
Paul Gunning – CEO & Chief Digital Officer, Tribal World Wide
Angela Steele – CEO, Ansible Mobile
Joe Kowan – Managing Partner Digital Investment & Activation, MEC
10:45 - 11:15am
Top experts share their secrets on getting budget and BIG mobile deals What is the ‘killer app’ in mobile? Is it rich media, mobile video, click to call? How do we prove the Mobile ROI?
Moderator – TBD
Joao Machado – Director of Mobile, OMD
Tracy Yedlin – Strategy Director, Razorfish
11:20 - 11:50am
Hear first hand what top brands and agencies are doing to manage screen fragmentation and engage their audiences on an ever growing number of screen options.
Moderator - Bill Dinan - CEO, Telmetrics
Michelina Mantasi – Global Director Social Strategy, OMD
Jeff Malhed – Managing Director Mobile – Mindshare
Adam Soroca, Chief Product Officer, Jumptap
11:55 - 12:15pm
Hear how Pandora and a leading advertisers are making sweet mobile music together.
Liz Ross – President, BPN
12:15 - 1:00pm
Time to see old media friends or make new ones.
1:10 - 1:25pm
Curt Hecht, Global Chief Revenue Officer of the The Weather Channel Companies has an honest one-on-one conversation with Paul Gunning, CEO Tribal DDB Worldwide on how mobile is going to change advertising as we know it.
1:25 - 1:45pm
Hear how the top advertisers are using local insights to drive big national results.
Christopher Wallace – Group Director, Mindshare
1:50 - 2:20pm
CPG is one of the top categories in mobile. Hear real life strategies on what is working for the top CPG advertisers on how they are learning from their digital years and doubling down on mobile.
Moderator – TBD
Erin Simino – SVP & Director of Mobility, Mediavest
Sarah Bachman – Director of Mobile Strategy, Horizon Media
2:25 - 2:55pm
Hear how leading QSR advertisers are using mobile to help target their customers and make the cash register ring.
Moderator – TBD
Dirk Rients – SVP Mobile, Tribal DDB
Vik Kathuria – Managing Partner, GroupM/MediaCom
3:00 - 3:30pm
Top retailer advertisers share their secrets on how they are using the mobile channel to ring up revenue at the register
Moderator – TBD
Mike Parent – Managing Director, Mindshare
Hynek Stehno – SVP Digital Services, SMG
3:35 - 4:05pm
The big spenders in mobile tell you how they can’t spend enough money or get enough inventory to meet their demands.
Moderator – TBD
Eddie Parker – Director of Business Planning, Mindshare
Elizabeth Ellliot – Mobility Manager, Starcom
Dave Meeker – VP & Director, Isobar
Clayton McLauglin – Digital Media Director, Local Spectrum
4:10 - 4:40pm
Creative vs Context. Hear a panel of experts debate why you need both, neither or something else completely.
Moderator – TBD, Jumptap
Keith Soljacich – Associate Director Digital Studio, Digitas
Jori Ford – Director Owned & Earned Media, Rosetta
Ian Beacraft – Sr. Digital Strategist, Arc Worldwide
Vincent Shine – Experience Director, Razorfish
5:25pm
Meet and greet with your friends and make new ones.